Essential habits for PR pros attempting newsjacking

Newsjacking can be simply defined as “injecting your ideas into breaking
news.”
While most PR pros know about the idea and attempt it frequently, many of
their efforts fail or receive negative feedback. Here are some tips on how
to appropriately and effectively take advantage of the news of the moment—as well as ways to avoid offending your audience with tasteless
offerings.
What you must do
1.Be timely.
When trying to jump on a story, you must do so before everyone else does.