Email marketing forecast for the coming year
Will email ever die?With apologies to the many inbox haters, probably not anytime soon. In
terms of internal communication,
email still reigns supreme. Email marketing also remains an affordable, effective arrow in the quiver
of external communicators. It’s a messaging must for 2018.
As much as people kvetch about email and try to hasten its demise, it’s
still the default channel for most companies. Why is that? Often, it’s more
about the message than the medium. As Ragan Consu
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