14-11-2017 20:00 via prdaily.com

Electronic Arts slammed by customers on Reddit

Brands benefit from communicating directly with customers, but it’s a
two-way street.
Electronic Arts reps may have thought they were doing the right thing by
responding to the massive backlash around one of its latest games, “Star
Wars Battlefront II.” The product, which retails for around $60 for most
major gaming platforms, relies on microtransactions to unlock certain
characters and features in the game.
The microtransaction is nothing new for gamers, but is a common targe
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