Effective marketing strategies for startups

Of all the reasons that startups fail, the lack of a market and poor
marketing are consistently among the most prevalent and addressable.
Going to market, communicators for startups can look to the following
tactics to raise brand awareness and attract consumers:
1. Search engine optimization
2. Pay-per-click ads
3. Email marketing
4. Video marketing
5. Content marketing
6. Social media marketing
7. Social media ads
8. Affiliate marketing
Offline, channels available to PR and marketing pros rem