Editor’s predictions: What 2025 will hold for the public relations industry

A rise in disinformation, a rocky year for layoffs and more.For the last several weeks, I’ve been running roundups of what PR professionals think will happen next year in social media, media relations and AI. Their predictions are a cross-section of humanity, ranging from doom and gloom about the future of misinformation to hope for responsible use of AI and the new growth of independent media.
As I’ve read through the hundreds of glimpses into the multiverse of potential futures, I&