Editing apps: A boon or a burden?

Good writing remains the essential PR skill.
PR pros dedicate substantial time and resources to crafting blog posts, articles, news releases and other types of written communications. Yet for numerous reasons, PR writing often falls short.
Some entrepreneurs say editing apps offer a solution. Often based on advances in artificial intelligence, the editing tools can spot clichés, redundancies, verbose wording, long-winded sentences and other technical problems. They also usually report rea