Don’t bury the lede: Put crucial information first

“Burying the lede” is the failure to mention the most important,
interesting or attention-grabbing elements of a story in the first few
paragraphs.
In corporate communications, “burying the lede” means you’ve failed to
highlight the most important or actionable items at the beginning of your
message.
Let’s say you are writing an email to all employees about a change to your
organization’s health care plan. You wouldn’t begin the email with facts
a