Domino’s goes viral $3 at a time

It’s about putting customers, investors and employees at the center of everything.Dustin Siggins is founder of Proven Media Solutions. 
Last month, Domino’s delivered a supreme serving of viral marketing. The company launched a new promotion: customers who tip their delivery driver will get a $3 coupon as a thank you – a “you tip, we tip” campaign that engaged customers, investors, and national press.
Then, three days later, Domino’s released its qua