Digital PR pros’ toughest challenges

The public relations profession has never had it easier.
With all the information at your fingertips, there have never been so many
avenues and platforms to connect brand managers with consumers. Plus, key
influencers such as journalists, analysts and celebrities have never been
more available.
With abundance, however, comes complexity—and this complexity leads to
challenges.
The agency JBH perfectly summarizes eight of the top challenges that
digital PR pros face:
1. Things that once wer