Dialing disaster: Is cold calling journalists a thing of the past?

It once was considered the gold standard of pitching. But what do journalists and PR pros say in 2024?Lindsey Bradshaw is a freelance PR pro working with B2B tech startups in AdTech/MarTech, cloud, data/analytics and AI. 
When I started in PR in 2008, I was one of seven employees at our firm. It was a tiny boutique agency in the heart of Pioneer Square, Seattle. My office space was out in the open with the other junior associates … uncomfortably so.
My very first day, the firm’