Connecting with audiences through values-based storytelling

Authentic values-based storytelling is a great way to connect with an audience on a deeper level.
Trying to make a meaningful connection with a target audience is more difficult than ever. The volume of content is nearly infinite, screen time is up but divided and trust is in decline across the board.
For many organizations, the answer lies in the power of values-based brand storytelling, according to Harvard University’s Senior Executive Director of Content and Editorial Simona Covel. Val