Competitor in crisis? Here’s how to avoid guilt by association

The most recent Wells Fargo scandal has increased the public’s distrust of
big banks.
A new survey, conducted by
Aspiration, shows that one company’s PR crisis can damage the reputations of its
competitors. That means a problem at your neighbor’s house can quickly
become a problem for you, too.
According to the survey, 14 percent of Americans trust big banks even less
than they do Charlie Sheen and Tiger Woods.
It found that Wells Fargo is the least trusted bank, with 44 perce