Communicators share their best writing tips

Nearly 300 comms pros shared their best ideas. These are the best.Recently, I took to LinkedIn to ask communicators to share their best writing tip.
I received nearly 300 fantastic, insightful comments on every part of the writing process, from planning and research all the way through to editing.
Here’s a sampling of those responses, edited for style and brevity.
Research and planning
 
Raven Carpenter is PR account director at Fox Agency.One of the best writing tips I’ve ever