Comms professionals’ predictions for AI in 2025

The only safe bet for the future of AI is that we’re going to see a lot more of it.Some communicators we asked on LinkedIn predicted we’ll see it cut jobs in the industry while others see it being a positive, additive force. Others see the technology leading to an increase in distrust while some see it as a wake-up call for brands to engage authentically and to center humans.
Which future will prevail?
Answers have been edited lightly for style and brevity.
 
Robin Campbell-Burt