Coca-Cola seeks sugar alternative—and consumer stories

Sugar has become the enemy of the modern healthy diet, and the Coca-Cola
Company is looking for a replacement.
A 12-ounce can of the company’s signature soda contains 39 grams of sugar,
and sales have been down over the last few years. Enter Coke’s idea to turn
it around: the “Sweetener Challenge.”
Coca-Cola is offering $1 million to anyone who can help it “find a natural,
safe, reduced, low- or no-calorie compound that generates the taste
sensation of sugar when u