Coca-Cola focuses on personalization with latest Freestyle offering

Marketers aiming for mobile-friendly and personalized efforts should take a
lesson from Coca-Cola.
The soft-drink company recently unveiled its latest Freestyle dispenser
design, which will enable consumers to use their smartphones to craft a
drink from its 200 beverage choices.
The new machine, which is available next year, provides upgraded technology
including Bluetooth. It will stand alongside (or replace) its thousands of
current machines.
In a jargon-heavy press release, Coca-Cola said:Mo