Can the latest Equifax apology regain public trust?

The gravity of the problem is finally sinking in at Equifax.Now that former CEO Richard Smith has stepped aside, interim CEO Paulino de
Rego Barros Jr. would like a clean slate. Previous apologies for exposing
millions of consumers’ data to hackers have been
risible and ineffective.The new CEO is trying to apologize again—this time putting his company’s
money where his mouth is.
NPR reported:
"On behalf of Equifax, I want to express my sincere and total apology,"
Barros wrote i