By the Numbers: Where D.C. insiders get their news

From newsletters to podcasts.
The goal of media relations is never to get clips for the sake of getting clips. It’s always to get placed in the media that your audience values and trusts most so that you can impact hearts, minds and behavior.
That can be tricky when you’re targeting a small, cliquish group like Washington, D.C., policy insiders.
Their trusted sources can change based on political whims, and which media you target depends heavily on which party your target affiliates