By the Numbers: What journalists really want from PR pros

New data from Cision sheds light on how you can help — or hinder — journos.PR professionals spend an inordinate amount of time trying to read journalists’ minds. So many hours are spent trying to determine the magical time, medium and message that will make a top-tier reporter sit up, take notice and slather our client all over the front page.
It turns out that what journalists want is pretty simple: good content that’s relevant to their audiences, delivered to their emai