By the Numbers: How PR pros are using data today

Measurement is one of the trickiest, yet most important, aspects of PR.Gathering, interpreting and storytelling around data leads to better campaigns and better buy-in from executives or clients. But how many in the profession are truly capitalizing on the insights data can provide?
Hotwire Global’s new “The State of Data & Analytics Maturity in PR & Communications 2024” examines how deeply various PR professionals integrate data into their practice by sorting survey re