By the Numbers: How CEOs are using social media

And the opportunities they’re missing.Social media isn’t kid stuff.
New data from H/Advisors Abernathy found that 7 out of 10 Fortune 100 CEOs have at least one social media account, and 48% post at least once a month.
But there has been a decrease in the frequency of social media use among these top executives.The survey also found that post frequency decreased 189% year-over-year between 2022 and 2023, with a 40% decrease in engagement.
Here’s what else we can glean from the