By the Numbers: How brands can better represent the growing Latina market

And how to break stereotypes to provide authentic messaging.Latinas are an increasingly critical demographic of the U.S. population. There are 30 million Hispanic women in the United States, nearly 10% of all people in the country. And 86% of those Latinas report that they are responsible for purchasing decisions in their households.
In other words, your brand needs to court this demographic.
But a new survey from Boden Agency finds that brands still have a long way to go to effectively reach th