Business Insider’s Dan DeFrancesco on pitching to newsletters

We sat down with Dan DeFrancesco, deputy editor and anchor for Business Insider Today to on how PR pros improve their media outreach strategy. Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay.  
With more than 100 million readers globally, Business Insider is a leading force in digital media. The outlet has a unique style of people-centric storytelling mixed with an unmatched ability to syndicate their content across multiple channels. DeFran