Building brand influence through owned content

Transform your web presence into a media magnet.Katherine Grubaugh is vice president of integrated marketing at Method Communications.
PR pros must be constantly on the lookout for new ways to hook journalists. 
And when your (and your executives’) time is limited, a helpful tool might just be your website. 
When strategically developed, your brand’s owned digital content does more than inform prospective customers; it can create compelling storylines for momentum announcem