Bud Light protects its trademark—and consumer favor—by going medieval

Most organizations don’t joke around when it comes to protecting
trademarks—but Anheuser-Busch says, “Dilly Dilly.”
The company recently upped the ante for creative ways to protect
intellectual property when it sent Modist Brewing company a
cease-and-desist letter that was decidedly medieval—and funny.
Modist made a new brew called “Dilly Dilly Mosaic Double IPA,” named after
Bud Light’s viral Super Bowl commercial:In August, Bud Light released a