Boilerplate basics: Don’t squander a golden opportunity

Although it comesat the end of a press release, the boilerplate should be considered one of the more important elements
included, right up there with the headline and opening paragraph.
However, many PR pros treat a boilerplate like a box to be checked
off—something they know they need to include, but don’t really put a lot of
thought into.
It’s time to break that bad habit and craft a killer boilerplate that will
get your press release noticed
the next time you pitch.What is