Behind-the-scenes look at members only roundtable: Using your communications currency

A roundtable of senior communicators at the Future of Communications conference spotlighted the often unseen role communications plays in the strategic value chain.From changing technology and volatile business conditions to rising internal and external scrutiny and elevated expectations despite a flat budget, the challenges are many for communications leaders. But every challenge comes with opportunity.
On that note, Mary C. Buhay, Ragan’s chief growth officer and head of councils, kicked