As AI Answer Engines Reshape Discovery, Brand Coherence Becomes a Machine-Readability Problem, According to della

Gartner expects AI to cut search volume by a quarter by 2026. When a machine describes your brand to a buyer, the brands that send consistent signals get described accurately. The rest get guessed at. By Sophie Gold, Founder and President of della SANTA MONICA, Calif., Aug. 5, 2026...