10-08-2017 23:00 via prdaily.com

Are virtual and augmented reality worth the hype?

The future of digital marketing is here—or is it?
People have been touting virtual and augmented reality for years, but the
tandem technologies have yet to take hold. Brand managers and consumers
have been hesitant to dive into this emerging yet widely misunderstood
trend.
MDG Advertising has produced an infographic that explains the difference between virtual reality (VR) and augmented
reality (AR), how organizations and brand managers are using each, and a
few bold predictions abou
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