An Icon Is Born: PLAYA DIA Launches With a New Vision of Luxury Tequila

Woman-led, founder-owned brand debuts its signature custom bottle and an exceptionally smooth ZERO BURN Blanco. NEWPORT BEACH, Calif., Sept. 8, 2026 /PRNewswire/ -- Meet PLAYA DIA, a new premium tequila and lifestyle brand built around a simple idea: Vacation isn't a place, it's a state...