AI search makes earned media even more important

And how to adapt your content to appear in AI search summaries in Google and beyond.Google’s AI Overviews have been out in the world for several months now. While not an entirely smooth rollout, these AI-written summaries now adorn the top of many searches in the United States, with slower releases happening worldwide.
Now OpenAI has announced it will debut SearchGPT, its own tool focused solely on search.
All of these generative AI options combine both links and text, upending, if not qui