Adidas and NCAA respond to criminal bribery charges
Adidas’ PR team is scrambling in the wake of what could be one of the
largest scandals in college sports history.
On Tuesday, federal investigators announced that 10 people involved with
four NCAA basketball programs would be charged with fraud.
Among those arrested were Adidas employees and affiliates, including James
Gatto, the company’s global sports marketing director. Four college
basketball coaches were also indicted for their roles in accepting bribes
in exchange for steering
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