‘A license to act’: Comms strategies for overcoming declining trust

While the Edelman Trust Barometer paints a grim picture, experts share practical strategies to help rebuild trust.
Trust is at an all-time low in the United States, and to reverse this trend, organizations of all sorts and their communications teams must rethink how they engage with the public.
These findings come from the 2025 Edelman Trust Barometer, a comprehensive international survey on public trust in government, media, business and NGOs. The study, conducted across 28 countries with respo