A harrowing border experience proves PR’s power

It’s a language everyone can understand.Eitan Goldstein is the former communications manager for Propel PRM, and specializes in PR for tech companies. He is based in Haifa, Israel.
Communicators always say that one of the biggest benefits PR brings to organizations is credibility with audiences. This is usually framed as promoting a particular CEO or organization as a thought leader in their industry, making sure that current and future clients have trust in the organization, or showing th