A 3-part test to give your vision statement the oomph it deserves

Too many vision statements lack true vision.
One big pharma company was “proud” to reveal its credo for its new
Antibiotic Business Unit.
Here it is:
DevelopmentBig Pharma plc is working towards a reinvigorated global environment
for antibiotic research, development and commercialisation.CollaborationWe are collaborating with all stakeholders, and acting as a
constructive partner to governments to tackle antimicrobial resistance.Commercial environmentCommercially attractive policies