9 PR and marketing lessons from ‘The Greatest Showman’

The new film “The Greatest Showman” is based on the story of P.T. Barnum, who some believe possessed one of the brightest public relations minds in history.
Barnum, best known for his role as a founding member of Ringling Brothers and Barnum & Bailey Circus, understood promotion in a way few did in the 1800s, and was ahead of his time in the way he went about getting people excited about what he had to offer. The film’s director, Michael Gracey, likens Barnum to modern busi