8 ways to generate great blog posts from doctors

A couple of years back, I was asked to help my hometown, big city newspaper build a health and science section on itswebsite—an ambitious project that included recruiting numerous health experts to blog. Researchers.
Scientists. Professors. Lawyers. Patients. Doctors. Lots of doctors.
We were pretty excited when we managed to bring on board the team doctors from every major sports team in the city. But the excitement eased a bit when we
slammed into a painful reality: Recruiting experts t