8 PR superstitions to avoid

Friday the 13th can elicit fear and excitement in even the least
superstitious.
Far from worrying about knife-wielding serial killers or curses that can
bring on your doom, PR pros can deal with frightening crises,
communications missteps and insurmountable requests.
Stay safe, PR pros. Here are eight PR superstitions you should avoid:
1. Embargoing your news makes it more exciting.You might think an embargo signals that a reporter is getting an exclusive
jump on your news, but most of the time