7 ways marketers can pump up search and SEO efforts

Today’s marketers know that if you’re not first, you’re last.
That’s especially true when it comes to search marketing and SEO tactics
that marketing pros must embrace for successful, well-rounded campaigns.
Consider these seven insights from experts who spoke at a recent State of
Search conference:
1
. Use structured data.
Structured data, or Schema Markup, is no longer a fun micro-advantage, but
a crucial component to ranking and to creating usable insights in
analytic