7 tips to develop your employees as brand ambassadors

Your employees are often your company’s best storytellers.
The question is: What kinds of stories do they have that are worth telling?
Here are tips and strategies you can use to motivate your staffers to be
positively vocal about your brand:
1. Start small with the stars you already have.
Talent consultant
Lars Schmidt
warns that starting an employee activation initiative with your HR
department or upper management can backfire. “Employees may be skeptical if
HR or leadership pushe