7 rules for being transparent

Fostering transparency means being honest, open and forthcoming with
journalists.
This, in turn, builds respect and goodwill in the short term. It also
solidifies a strong bond of trust over the long run.
Don’t forget that withholding key information from reporters, or letting it
out piecemeal, is never a good idea, and will only gives legs to a damaging
story.
The result of trampling on transparency is a multi-day negative news cycle.
Plus, PR pros will likely take the blame for any nega