7 hackneyed words and phrases that will doom your pitch

Interests change, opinions change, priorities change over time, but if there’s any constant in sales, it’s certain words and phrases that never work.
Search your sales materials (email templates, call scripts, playbooks), and think carefully about whether these are working for you or against you:[RELATED: Pitch—and receive instant feedback from—reporters at major news outlets.] Assigned: Many reps start their email by saying they’ve been “assigned to your acco