7 essential email marketing tactics

For all the amazing new marketing tools that have been called “the next big
thing,” there remains one that consistently delivers spectacular return on
investment.
Email marketing has risen to the top over the past several years.
A recent Campaign Monitor study found that for every dollar spent on an
email marketing campaign, the average return on investment is $44. However,
achieving that level (or higher) of ROI requires marketers to follow a set
of proven best practices.[RELATED:L