6 ways to shape your hospital’s brand through stories

There’s been a lot of discussion about the importance of story in business. But decades of research has shown that not just any narrative will do. It’spersonally engaging narratives that have the power. Here’s how to bring the power of story into your social media mix and firmly plant your
brand’s values into your readers’ memory.
Human minds rely on story to understand and remember
Quickly: Pick a favorite scene from the movie, “Star Wars.” No matter h