6 valuable lessons learned from a health care rebrand

Several years ago, researchers delivered the difficult news to Scripps Health leaders in Southern California:Your brand lacks a clear, compelling, distinctive message.The analysis didn’t fall on deaf ears. It was a catalyst for a multifaceted brand and identity project.[FREE DOWNLOAD: Digital Marketing Musts for Health Care Communicators]
Don Stanziano, System Vice President for Marketing at Scripps Health, recently shared the lessons he and his colleagues learned at an industry conference