6 tips for writing a stellar hospital blog

While most organizations have made the foray into social media, the decision to launch a blog comes with many questions.How do you leverage existing content and publications? Should you have regular contributors? Who will read it?Dana-Farber Cancer Institute launched our blog, Insight in fall 2011, after a long and
thorough planning process. It provides an opportunity to share the patient stories that inspire us, and the research discoveries that give us hope.
Here are a few of the lessons we le