6 takeaways from @PRDaily’s year on Twitter

“The most difficult thing in life is to know yourself.” –Thales
As purveyors of social media knowledge, we believe it is important to
evaluate our own work, as we do others'.
To learn more about ourselves and our corner of the world, we mined all
6,241 tweets that @PRDaily sent in 2017 and analyzed the data. Many of our
findings aligned with agreed-upon best practices. Some didn’t.
If you read no further, take this fact home with you: No two social media
accounts are ali