6 reasons you should incorporate artificial intelligence

What makes a good marketing strategy?
Portent Founder and CEO, Ian Lurie, believes there areeight digital marketing practices
to ensure success. However, to excel even further, it’s time to look to the
future: artificial intelligence.
Chatbots allow for 24/7 customer service and bring higher customer
satisfaction rates to businesses. Machine learning analyzes complex data
and delivers faster, more accurate results. AI-based search capabilities
also increase businesses efficiency and produ