6 reasons to pay for your brand’s search terms

As a marketer in charge of paid search, whether in-house or at an agency,
you’ve probably been asked (or asked yourself), “Why are we bidding on our brand
terms?”
This usually stems from a desire to cut costs, under the assumption that
people searching for your brand will find you through organic search
listings. That means there’s no point in spending money to get that
traffic, right?
Wrong.
While the reasons vary depending on your business, there is almost always a
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