6 questions you should ask when measuring earned media

When measuring a media strategy, start with the “who.”
As marketers begin to understand why it’s necessary to move away from
outdated measurement systems when it comes to earned media, it’s important
to develop a robust forward-looking strategy.
First, who should be involved?
Before answering any other questions, consider building a team that will
measure the results of your earned media efforts. This might include staff
from both marketing and PR functions, as well as e